Your cleaning business logo alone can actually win you new customers. Hard to believe? It won’t be. Your logo is a highly important piece of your marketing campaign, so you need to get it right.
With its level of importance, we need to talk about how to best design your cleaning business logo. Here’s what you need to consider:
- How You Want Your Cleaning Business to Be Represented
- The Message to Your Potential Customers
- How Your Cleaning Business Stands Out
- Things You Don’t Want Your Cleaning Business Logo To Convey
- Effective Logo Design Elements
All of these things to consider play important roles in the creation of your cleaning business logo. Now let’s look at them each more closely.
How You Want Your Cleaning Business to Be Represented
When you first start thinking about how to best design your cleaning business logo, you need to think of how you want your business represented. What does this mean exactly?
Let’s say you are opening a residential cleaning business. You don’t want people seeing your logo and thinking that it’s for a music shop because you put a guitar on the logo. Your logo needs to represent the fact that you are a residential cleaning business. When someone looks at it, they need to be able to know what you do.
Something in the logo has to let people know that you are a residential cleaning business on sight. If a potential customer has to question what your company does, they may just pass you over for a competitor of yours.
The Message to Your Potential Customers
Your cleaning business logo needs to have a message. It needs to say something about your company to your clients and anyone else who sees it.
Let’s look at an example here. You are probably familiar with the cleaning products brand Scrubbing Bubbles. The logo depicts a bubble with scrub brushes on the bottom of it. The message is pretty clear. Using their products makes your job easier because the scrubbing bubbles do the work for you.
You need to figure out what you want your cleaning business logo to say about your company. Don’t just choose an image and some words to go with it. You’re missing the mark if your logo doesn’t speak to people.
How Your Cleaning Business Stands Out
You can use your cleaning business logo to show customers how your business stands out. What is different about your company?
There’s bound to be other companies operating in your area that will be competing with you for business. There are ways you can show people that your company is a better choice using just your logo.
We can use another example here. Let’s say that you want your customers to know that your residential cleaning business goes the extra mile when you clean their houses. You could work into the imagery of the logo a road being traveled by your cleaning van. It’s literally going the extra mile to show that your business will figuratively go the extra mile. Your company logo should be well-thought-out and have many little nuances that add to its effectiveness.
Things You Don’t Want Your Cleaning Business Logo to Convey
You also need to look at things from the other side. What don’t you want your cleaning business logo to say about your company?
A good place to start with this topic is to look at what the logos of your competitors look like. You certainly don’t want to end up producing a logo that looks very similar to someone else’s. That will be confusing for customers; not to mention, it could get you into trouble with the other company.
One thing that might be a good idea is to do some kind of testing with your cleaning business logo. There are some online resources that you can use to help with testing your logo. You could also come up with your own type of survey. With social media allowing you to reach out to so many people all at once, testing can be done fairly easily. You can find out what your cleaning business logo says to people before you settle on it completely.
Effective Logo Design Elements
We’ve gone over the things you need to consider when you’re figuring out how to best design your cleaning business logo. Next, you need to make sure you include all of the logo design elements that will make your logo the most effective.
- Easy to describe – You need to make sure that your cleaning company logo isn’t so abstract that a customer couldn’t describe it to someone else very easily. Some of the best advertising you can get is word of mouth. That means that the best logos will have elements that are easy for people to describe to others.
- Memorable – Your customers or potential customers need to be able to easily recall your cleaning business logo. If your logo is too boring, it won’t be memorable. If your logo is something that evokes emotion from people, that can make it very memorable. For instance, your logo might be something that’s kind of funny. Don’t go so far that people won’t take your business seriously, but getting people to smile could make them remember your cleaning business logo.
- Scalable – Remember that your logo may be used in different ways. You need something that looks good no matter what size it’s printed in and no matter what type of context it’s being used in. You may want to slap the logo on the side of a cleaning van, up on a big billboard, use it on pens and keychains, or have it printed on t-shirts. Some logos won’t translate well to large images or small images. Make sure your cleaning business logo is scalable so you can use it however you want to.
- Shouldn’t need color to meet previous elements – While color is important to your cleaning business logo design, you don’t want to rely too heavily on it. Your logo should meet the elements of effectiveness we mentioned above even in the absence of color. Then, you can use color to enhance what you’ve already created. It should basically be the icing on the cake that you’ve already made.
Now You Know, But You Don’t Have to Go It Alone
At this point, you know how to best design your cleaning business logo. You know that you need to consider how you want to be represented, that you need to have a message, that you need to show how your business stands out, and that you need to also consider what you don’t want to convey about your business with your logo. You know what elements need to be present in your logo to make it effective, as well.
One other thing to know is that you don’t have to try to create your cleaning business logo alone. There are businesses that specialize in logo design that can help you with yours. If you want the help, you can work with their experts to come up with a logo design that is sure to be exactly what you envision and as effective as possible at the same time.
Have fun with designing your cleaning business logo. Use the guidelines in this article to create a logo design that’s going to help you get your business off the ground and easily earn you new customers.
How much does logo design cost?
If you decide you want to pay for a logo design service, the cost of the logo design will vary based on a few different things.
Your logo design, in its simplest form, will likely start around $100. If you start adding more complex imagery to it, that will drive the cost up. Changing up the font can increase the price also. The more color you add, the more your logo will end up costing too, most of the time.
How long does it take to have a logo design created?
This is something that will vary too, but there are general timelines that can be used as guidelines. A logo design can take as little as 10 hours, in some cases.
If you have devoted some time to think about your logo, it’s likely that your logo won’t take long to make. The clearer you can be about what you want your logo design to look like and what message you want it to convey, the quicker it can be created.
If there are a lot of intricate details included in your logo design, it can slow down the process for creating it. That’s something you should think about when you are designing the logo. Those intricate details could make other items cost you more or take longer too. You may want to wrap a company vehicle, print business cards and flyers, rent a billboard, or use other printable advertising methods. The more complex your logo is, the more time and money it could cost you.
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.
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