How to Describe Your Cleaning Business (With Examples)?

Once you have decided to create your cleaning business, you need to figure out what type of cleaning business you are starting and how to reach potential clients. This is a part of the business plan but can easily describe yourself to customers for better advertising. You probably know what type of cleaning business you’re running (residential, commercial), what type of services you offer, and you likely also have a company mission statement. The description should include all the above as well as your business name. 

When coming up with a description, make sure it is small enough to be easily read on your website, detailed enough to make potential customers confident enough to do business with you, and styled in a way to make you stand out among other cleaning services that are trying to compete with you for customers. You want your description to be an accurate reflection of who you are as a business. 

You may want to create the business plan first then come up with your niche and description. You may also want to come up with an elevator pitch description. Something small enough to describe to someone when you are talking to them casually. How do you come up with a description? When you are first coming up with your ideas for your cleaning business, you likely come up with your target market and your ideal job candidates. You want both to see that they are the best person for the job and you are the best service for them. 

Job Description for Job Listing

When creating a job description for a job listing, you want to make sure they see what is needed. It would help if you had someone who is reliable and has an eye for detail. You do not want someone who will slack or call off constantly. You want to make sure you hire someone who works hard and will always show up. You also want someone who can give excellent customer service and will not leave a job half done. You want your clients to be delighted and willing to refer you to their friends. 

Make a list of the qualities you want in a worker to correctly write out the job description when listing the job on job sites and job listings. Try to think of all the categories you need. 

  • Reliable and dependable (Are they going to call off all the time and leave you short-staffed?)
  • Reliable transportation (Do you want someone who has their vehicle, or do you want someone who has to take a bus that may or may get them to the house on time?)
  • Eye for detail (You don’t want a cleaner that leaves a mess behind them.)
  • Meticulous (You want someone who will pay close attention and want to leave the house looking as perfect as possible.)
  • Honest (They will be in people’s homes, cleaning their items. You want someone who won’t steal and won’t use personal information they may run across.)

Check out this article to know what type of cleaning business that suits you.



Looking for a super detail orientated and highly reliable cleaner who will help deliver stellar service to the businesses and residents that contract with us. If you are a reliable person who prides themselves on hard work and holds yourself to a near-perfect standard, come to work with us. Why should you choose us? We provide competitive wages, consistent work, health benefits, and a 401K. We are looking for someone who will provide stellar service to keep our clients coming back. Do you have what it takes?

What you will do

  • Clean, stock, and supply designated facility areas (dusting, sweeping, vacuuming, mopping, cleaning ceiling vents, restroom cleaning, etc.) 
  • Perform and document routine inspection and maintenance activities 
  • Carry out heavy cleansing tasks and special projects 
  • Notify management of occurring deficiencies or needs for repairs 
  • Make adjustments and minor repairs 
  • Stock and maintain supply rooms 
  • Cooperate with the rest of the staff 
  • Follow all health and safety regulations


  • Proven working experience as a Cleaner
  • Ability to handle heavy equipment and machinery
  • Knowledge of cleaning chemicals and supplies
  • Familiarity with Material Safety Data Sheets
  • Integrity
  • High school degree

You can find templates online if you run out of ideas or have questions about what to include. Some of the templates will directly post the listing to other sites. 

Check out this article to get some ideas about your cleaning business’ name.

Job Description for a Business Plan

Not only do you want to make sure you get the ideal workers to come on your staff, but you want to be seen by the ideal clients. You could have the best cleaning company in town, but it would not mean much if the clients did not find you. You need to figure out who your target market is. 

Do you want to reach businesses? Maybe industrial parks or outdoors. Are you a residential company? Do you offer budget-friendly or more upscale prices and packages? Once you figure all that out, you can start with your elevator pitch and your description of your business plan.

One thing to consider is why your business is essential to consumers. Look at why house cleaners are needed. Maybe your ideal client is too busy to clean their house as they need it thoroughly, so you are here to fill that void. Maybe they need some help to get things started so that they can maintain. Mention that in your description when advertising. 

Some of the types of cleaning businesses you can start are:

  • Residential 
  • Commercial
  • Window
  • Washing
  • Carpet 
  • Swimming pool
  • Car 
  • You could even start a pet washing business

Once you decide what type, you want to come up with a way of describing the business so that people will want to use you and not your competitor. If you need help, some services and sites can provide written business plans and templates for the different parts of the business plan. 

An idea for a description could be: 

“Here at 321 Cleaners, we pride ourselves on a job well done. Whether you run an office or work from home, we will be there for you every step of the way. We understand people are running on a busy schedule, so we will make sure every inch of your room/office/home is scrubbed and thoroughly clean.

If you’re looking for reliable, fast, friendly, and proud service, you are looking at the right place, and if you don’t want someone who will break the bank, you are coming to the right business. We make sure we have packages that will fit every budget. We offer a money-back guarantee if you don’t love our services, but we are so sure you will, we back it up 100%.

321 Cleaners is a XX, XXX-based business. We strive always to make sure we not only achieve what our customers desire but exceed their expectations. We guarantee that we will leave each house/office perfectly clean and promise you will get your money back if you’re not impressed. We vet each of our employees and hold everyone from management down to the highest standards.

We take great pride in a complete job well done and will never settle for dirt, grime, mold, or mildew getting past our three-team approach to cleaning.

If you’re looking for a full declutter and not clean, we can do that as well. If you need it, we will provide it.

Here at 321 Cleaners, we take a three-person visual approach to ensure every home or office is cleaned to the highest standards possible. We want to make sure you will be delighted, and we hold every one of our employees to the same high standards we would hold someone else to if they cleaned our home.

We understand people are too busy to bother with the deep sanitization needed in a home, so we offer that in a package. We also offer packages that will work for every budget and every bank account. We are so sure you will be beyond impressed by our job, we offer a 100% money-back guarantee.”

Whether you are looking for new employees or looking for customers, there will be sites and other businesses to help you along the way. You can find the ideal clients and professionals if you know how you want to describe your business. 

Frequently Asked Questions

How Do You Determine Your Niche?

When you’re starting a cleaning business, look at what types of cleaning you’re most comfortable with. You may or may not make a lot of money in your business, but you will make nothing if you start doing one type of cleaning you cannot do then find yourself messing up. If you have had experience cleaning pools, there is a market for that. If you have good carpet steamers and want to clean carpets, there is a market for it. There is no market for someone who has no experience and doesn’t know how to do the cleaning people are paying for. 

What Are Some Related Jobs to Cleaning Jobs?

There are other avenues you can go. You can get the certifications you need to do electrical, plumbing, or HVAC; you can help clean out hoarding homes, help with emergency clean up, or lawn care. You can even get into flipping homes or buying items from flea markets or other similar places and cleaning and reselling. 

To learn more on how to start your own cleaning business, check out my startup documents here.

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.