{"id":2664,"date":"2020-07-30T12:00:48","date_gmt":"2020-07-30T12:00:48","guid":{"rendered":"https:\/\/cleaningbusinessboss.com\/?p=2664"},"modified":"2023-09-07T17:55:08","modified_gmt":"2023-09-07T17:55:08","slug":"how-to-market-your-cleaning-business","status":"publish","type":"post","link":"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/","title":{"rendered":"How to Market Your Cleaning Business?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">You probably started your cleaning business because you are great at cleaning and provide wonderful customer service, not because you are a marketing wiz. Effectively marketing your services can be a daunting task for any cleaning business. Luckily, once you break it down and develop your vision, it becomes much more manageable.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To effectively market your cleaning business, follow these 6 easy steps:<\/span><\/p>\n<ol class=\"ol1\">\n<li class=\"li1\"><span class=\"s1\">Identify your ideal customer<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Create your brand<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Develop your marketing message<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Distribute your message<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Ask for referrals<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Provide exceptional customer service<\/span><\/li>\n<\/ol>\n<p><iframe title=\"Tips to Market Your Cleaning Business Like A Pro!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ZH-_UM_DdEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Identify_your_ideal_customer\" title=\"Identify your ideal customer\">Identify your ideal customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Create_Your_Brand\" title=\"Create Your Brand\">Create Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Create_Your_Marketing_Message\" title=\"Create Your Marketing Message\">Create Your Marketing Message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Distribute_Your_Message\" title=\"Distribute Your Message\">Distribute Your Message<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Digital_Marketing\" title=\"Digital Marketing\">Digital Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#WebsiteFacebook\" title=\"Website\/Facebook\">Website\/Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#GoogleSEO\" title=\"Google\/SEO\">Google\/SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#ReviewsTestimonials\" title=\"Reviews\/Testimonials\">Reviews\/Testimonials<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Advertising\" title=\"Advertising\">Advertising<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Print_Marketing\" title=\"Print Marketing\">Print Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Car_Advertising\" title=\"Car Advertising\">Car Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#FlyersBrochures\" title=\"Flyers\/Brochures\">Flyers\/Brochures<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Networking\" title=\"Networking\">Networking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Provide_Excellent_Service\" title=\"Provide Excellent Service\">Provide Excellent Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#How_do_I_best_the_retain_customers_that_I_already_have\" title=\"How do I best the retain customers that I already have?\">How do I best the retain customers that I already have?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/#How_do_I_choose_my_brand_design_colors_fonts_etc\" title=\"How do I choose my brand design (colors, fonts, etc.)?\">How do I choose my brand design (colors, fonts, etc.)?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Identify_your_ideal_customer\"><\/span><strong><span class=\"s1\">Identify your ideal customer<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">The first step to creating a focused marketing plan is identifying your ideal customer. The reason you do this is to help you tailor your marketing message to reach the customers that need, want, and are excited about your service.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>\u201cWhen you market to everyone, you market to no one\u201d &#8211; Diana Khoury<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As a new cleaning business, it can seem counterintuitive to not try and reach everyone. You are typically trying to gain customers as fast as you can, why not cast a wide net? <\/span><span class=\"s1\">Not everyone needs your service, so when you spend time trying to contact these people, you are wasting time and resources. <\/span>To develop your ideal customer, the basic information you need is:<\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Age<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Income<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Family size<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">But it is highly recommended you go deeper and ask questions like:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">What are their pain points?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">What are they looking for in a cleaning service?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">What would they pay a premium price for?<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">It is best to write out all this information on 1 sheet of paper and keep it handy. You can also print out a sample picture of your ideal customer. This may seem strange, but the more precise your ideal customer, the easier the rest of your marketing tasks will be.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Your_Brand\"><\/span><strong><span class=\"s1\">Create Your Brand<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignright size-medium wp-image-9700\" src=\"https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/brand-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/brand-300x150.jpg 300w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/brand-1024x512.jpg 1024w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/brand-768x384.jpg 768w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/brand-1536x768.jpg 1536w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/brand-2048x1024.jpg 2048w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/brand-600x300.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Once you have developed your ideal customer, it is time to create your brand. When most people think of a brand they imagine a logo, slogan, or brand name. Take Apple for example. They have a recognizable name, logo, and slogan, \u201cThink Different\u201d. <\/span>These are all components of a brand, but the deeper purpose of a brand is how it makes the customer feel. <span class=\"s1\">To create your brand for your cleaning business, ask yourself questions like:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">What is my vision for my company?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">What are my company values?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">What do I want my customer&#8217;s experience to be like?<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">What makes me different than my competition?<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Answering these questions gives your cleaning business a human touch. A cleaning business needs a human component to it. It is very personal for someone to let a stranger come into their home and clean their personal belongings. Customers are much more receptive to a company they can relate to and trust, rather than a faceless company that doesn\u2019t care about who their customer is. <\/span>When you have this in the back of your mind, it will be much easier to create things like your logo, business name, and marketing content.<\/p>\n<p><a href=\"https:\/\/cleaningbusinessboss.com\/how-to-ensure-a-high-success-rate-for-your-cleaning-business\/\"><em>Check out this article to know how can you ensure a high success rate for your cleaning business.<\/em><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Your_Marketing_Message\"><\/span><strong><span class=\"s1\">Create Your Marketing Message<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Your marketing message should reflect your brand and talk directly to your ideal customer. A common mistake businesses make when creating their marketing message is they talk about how great they are. <\/span>Your customer doesn\u2019t care about how great your business is, they care about what you can do to solve their problems. <span class=\"s1\">Another common mistake is talking about the features of your service instead of the benefits. Similar to the previous issue, your customer wants to know how you can benefit them, not how many different kinds of cleaners you have.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Some examples of bad and good marketing messages:<\/span><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Bad: <\/span>We provide speedy service and care about our customers.<\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Good: <\/span>Sparkling clean house in under 1 hour, or your money back!<\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Bad: <\/span>We use top of the line cleaning solutions and machines.<\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Good: <\/span>Your toughest stains will be a thing of the past.<\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">If you keep your ideal customer in mind and what they need, you will have no problem creating impactful marketing messages.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Distribute_Your_Message\"><\/span><strong><span class=\"s1\">Distribute Your Message<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignright size-medium wp-image-9699\" src=\"https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/distribute-ur-message-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/distribute-ur-message-300x150.jpg 300w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/distribute-ur-message-1024x512.jpg 1024w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/distribute-ur-message-768x384.jpg 768w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/distribute-ur-message-1536x768.jpg 1536w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/distribute-ur-message-2048x1024.jpg 2048w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/distribute-ur-message-600x300.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ol>\n<li class=\"p6\"><span class=\"s1\">Ideal customer &#8211; \u2713<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Brand &#8211; \u2713<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Marketing message &#8211; \u2713<\/span><\/li>\n<\/ol>\n<p class=\"p1\"><span class=\"s1\">You\u2019ve spent the time and effort to create a refined and targeted marketing message for your cleaning business, but it doesn\u2019t mean anything until you get it in front of prospects&#8217; eyes. <\/span><span class=\"s1\">There are nearly endless ways to distribute your message, so it is important to not get caught up in every channel and spread yourself too thin, especially if you are just starting out. <\/span><span class=\"s1\">We recommend choosing 3-5 channels when starting out, tracking your results, and making adjustments accordingly.<\/span><\/p>\n<h3 class=\"p8\"><span class=\"ez-toc-section\" id=\"Digital_Marketing\"><\/span><strong><span class=\"s1\">Digital Marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 class=\"p9\"><span class=\"ez-toc-section\" id=\"WebsiteFacebook\"><\/span><strong><span class=\"s1\">Website\/Facebook<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">A good starting point for your digital marketing is to create a website or a Facebook business account so people can find your business online. There are plenty of affordable website builder services such as <a href=\"https:\/\/www.wix.com\/\"><span class=\"s3\">Wix<\/span><\/a> and <a href=\"https:\/\/www.squarespace.com\/\"><span class=\"s3\">SquareSpace<\/span><\/a> that allow you to build a quality website without much technical savvy.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you don&#8217;t want to spend the money on a website yet, Facebook is a free alternative that will allow customers to find basic information such as your phone number and services.<\/span><\/p>\n<p class=\"p10\"><span class=\"s1\">Make sure that your website or Facebook page is registered with Google so it will show up in search results. <\/span><\/p>\n<h4 class=\"p9\"><span class=\"ez-toc-section\" id=\"GoogleSEO\"><\/span><strong><span class=\"s1\">Google\/SEO<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"p10\"><span class=\"s1\">Once you have your website, it is time to optimize it with search engine optimization (SEO) so your business shows up in search results. If you want to tackle this by yourself, a good starting point is <a href=\"https:\/\/learndigital.withgoogle.com\/digitalgarage\/course\/seo-fundamentals\"><span class=\"s3\">Google\u2019s free online course<\/span><\/a>. You can also find relatively affordable professionals on sites like <a href=\"https:\/\/www.upwork.com\/\"><span class=\"s3\">UpWork<\/span><\/a> and <a href=\"https:\/\/www.fiverr.com\/\"><span class=\"s3\">Fiverr<\/span><\/a>.<\/span><\/p>\n<h4 class=\"p9\"><span class=\"ez-toc-section\" id=\"ReviewsTestimonials\"><\/span><strong><span class=\"s1\">Reviews\/Testimonials<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Online reviews are a critical part of your cleaning business\u2019 online presence. Potential customers trust their fellow consumers and will choose a 4-star business over a 3-star nearly every time. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Exceptional service is the first step in obtaining positive reviews, but it doesn\u2019t hurt to incentivize your customers to leave a positive review, especially as a young business. This can be a discount off their next cleaning, an extra service at no extra cost, or a gift card. You can ask for these reviews after you did an exceptional job, or you can follow up with an email asking for the review.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It is inevitable that you will run into a bad review at some point. When this happens it is best to:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Apologize where the review was posted<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Ask the customer to message or call you so you can make it right<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Do whatever it takes to get them to remove or change their review<\/span><\/li>\n<\/ul>\n<p class=\"p10\"><span class=\"s1\">There are people out there that leave bad reviews to try and get a freebie or a refund, fortunately, these people are few and far between. Eating a little bit of cost on one customer will save you much more money than keeping a bad review online.<\/span><\/p>\n<p><a href=\"https:\/\/cleaningbusinessboss.com\/the-average-cleaning-business-success-rate\/\"><em>Learn the average cleaning business success rate by checking out this article here.<\/em><\/a><\/p>\n<h3 class=\"p9\"><span class=\"ez-toc-section\" id=\"Advertising\"><\/span><strong><span class=\"s1\">Advertising<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">If you have the means to do so, advertising can be a good way to give your business the boost in customers that it needs. Similar to SEO, you can choose to do this yourself or hire it out to a professional. Some of the best ways to advertise your cleaning business online:<\/span><\/p>\n<ul>\n<li class=\"li11\"><span class=\"s4\"><a href=\"https:\/\/ads.google.com\/home\/\"><span class=\"s5\">Google Ads<\/span><\/a><\/span><\/li>\n<li class=\"li11\"><span class=\"s4\"><a href=\"https:\/\/www.facebook.com\/business\/ads\"><span class=\"s5\">Facebook Advertising<\/span><\/a><\/span><\/li>\n<li class=\"li12\"><span class=\"s4\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/retargeting-campaigns-beginner-guide\"><span class=\"s5\">Retargeting Campaigns<\/span><\/a><\/span><\/li>\n<\/ul>\n<h4 class=\"p13\"><span class=\"ez-toc-section\" id=\"Print_Marketing\"><\/span><strong><span class=\"s1\">Print Marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"p10\"><span class=\"s1\">Print marketing is the less sexy of the two marketing channels, but it still provides a solid return on investment when done properly.<\/span><\/p>\n<h4 class=\"p9\"><span class=\"ez-toc-section\" id=\"Car_Advertising\"><\/span><strong><span class=\"s1\">Car Advertising<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Thousands of people drive past your car every day, you need to have some form of marketing material on your vehicle. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you are on a budget, you can get affordable stickers or magnets. Make sure you include your name, logo, and phone number. Size is the most important factor for your car advertising. If people can\u2019t see your name and number, they can\u2019t call. Go for <b>size <\/b>over <b>content.<\/b><\/span><\/p>\n<p class=\"p10\"><span class=\"s1\">If you have the means and want a more professional look, you can get car wraps that offer a unique and visually appealing advertisement.<\/span><\/p>\n<h4 class=\"p9\"><span class=\"ez-toc-section\" id=\"FlyersBrochures\"><\/span><strong><a href=\"https:\/\/cleaningbusinessboss.com\/how-to-create-and-design-your-cleaning-business-flyers\"><span class=\"s1\">Flyers\/Brochures<\/span><\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Using sales flyers and brochures can be a good way to implement a guerilla marketing type campaign. You can distribute these yourself, pay employees, pay 3rd parties, or use direct mail. <\/span><span class=\"s1\">The most effective way that we recommend is, once you have finished cleaning at a customer&#8217;s home, distribute 5-10 brochures to surrounding neighbors. They will see your brochure and hopefully your car, which will keep your brand name and logo in the back of their minds for the next time they need a cleaning service.<\/span><\/p>\n<h3 class=\"p13\"><span class=\"ez-toc-section\" id=\"Networking\"><\/span><strong><span class=\"s1\">Networking<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignright size-medium wp-image-9698\" src=\"https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/networking-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/networking-300x150.jpg 300w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/networking-1024x512.jpg 1024w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/networking-768x384.jpg 768w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/networking-1536x768.jpg 1536w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/networking-2048x1024.jpg 2048w, https:\/\/cleaningbusinessboss.com\/wp-content\/uploads\/2023\/09\/networking-600x300.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Networking is a wonderful way to establish your business in the local community. Attending local networking events will put you in touch with customers, provide referrals, and connect you with other businesses who could use your services, such as:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Real estate agents<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Homebuilders<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Property managers<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Provide_Excellent_Service\"><\/span><strong><span class=\"s1\">Provide Excellent Service<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">You can spend endless amounts of money on advertising, create a beautiful website, and be ranked #1 on Google\u2019s search engine; but if you don\u2019t provide top of the line customer service, all these efforts go to waste. <\/span>The great thing is, you can spend zero dollars, have an OK website, and still sometimes come up on search results. But if you have EXCELLENT customer service, your business will still thrive. <span class=\"s1\">With every customer interaction, make sure you are genuine and treat them with respect and kindness. If you do this, you will create a solid foundation for you to build your business on.<\/span><\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong><span class=\"s1\">Frequently Asked Questions<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"How_do_I_best_the_retain_customers_that_I_already_have\"><\/span><strong><span class=\"s1\">How do I best the retain customers that I already have?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">The best way to sustain your current clientele is to provide exceptional service and communicate with them about their experience with your company. <\/span><span class=\"s1\">If you want to take it a step further, you can offer a loyalty program or send them periodic discounts and coupons to keep them happy.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"How_do_I_choose_my_brand_design_colors_fonts_etc\"><\/span><strong><span class=\"s1\">How do I choose my brand design (colors, fonts, etc.)?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Your brand design should reflect you and your business. There\u2019s no perfect answer to this question because every business is different. <\/span>Some rules of thumb:<\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Use eye-catching \u2014 but not obnoxious \u2014 colors<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Use large font for your advertisements<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Aim for a friendly and inviting feel<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">You can take a look at your competition and businesses from other areas to get an idea of what looks good and what doesn\u2019t. Make sure you don\u2019t have the exact same color scheme as a local competitor.<\/span><\/p>\n<p><a href=\"https:\/\/cleaningbusinessboss.com\/how-to-start-a-cleaning-business-startup-documents\/\"><em>To learn more on how to start your own cleaning business, check out my startup documents here.<\/em><\/a><\/p>\n<p><em>Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the\u00a0<a href=\"https:\/\/creativecommons.org\/share-your-work\/public-domain\/cc0\/\" target=\"_blank\" rel=\"noreferrer noopener\">CC0 license of Creative Commons,<\/a>\u00a0which means they are free to use for any purpose without attribution.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably started your cleaning business because you are great at cleaning and provide wonderful customer service, not because you are a marketing wiz. Effectively marketing your services can be a daunting task for any cleaning business. Luckily, once you break it down and develop your vision, it becomes much more manageable. To effectively market &#8230; <a title=\"How to Market Your Cleaning Business?\" class=\"read-more\" href=\"https:\/\/cleaningbusinessboss.com\/how-to-market-your-cleaning-business\/\" aria-label=\"Read more about How to Market Your Cleaning Business?\">Read more<\/a><\/p>\n","protected":false},"author":8,"featured_media":9701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-2664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cleaning-business-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Market Your Cleaning Business? - Cleaning Business Boss<\/title>\n<meta name=\"description\" content=\"If you are looking to start a cleaning business. 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